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Media Services
Video Production
Guidelines
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The Media
Services Department provides a fully equipped video production
facility with professionally trained technicians to assist
NWTC staff and instructors with creating educational,
promotional and recruitment programs that are tailored to their
needs. |
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Video Production is much like building your own home. Like a
home, if your production has a well-planned construction plan,
you will be well satisfied with the final outcome. |
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- Meet with Linda Jeske(Media
Production Technician, 498-5495, Room SC201B) to determine the
scope of the project. At that meeting, you will need to
answer the following questions: Who is your target audience?
Will this program present new information? Does the program
explain or reinforce previously covered material? Will the
program be presented as a stand-alone source, or in
conjunction with other materials? Will video allow you to make
your point? Who has final approval of the script? Deadlines
will be discussed based on the existing production schedule.
The proposed project’s deadline will be matched to the
existing production schedule. Existing scheduled projects
will have priority over new projects.
- Create the blueprint. In the
production world, this is called the script. The script
contains all of the written narration along with descriptions
of the visual content that will go along with the narration.
You, or members of your department, are the content expects
and will be responsible for creating a rough draft or outline
of the script. Linda Jeske can help in writing the script if
needed.
- Draft Script Review. Determine
who has final authorization to approve the script. This
“Final Approver” plus other stakeholders should review the
draft script. Typically, stakeholder(s) are other
“content-expert(s)” that you will allow to suggest changes in
the script. Linda Jeske is also another good resource person
to participate in this review.
Note: The
College Advancement Office is required to review the script if
the finished product is for promotion and/or recruitment.
- Final Script Signoff. Once all
reviewers have provided their input and the script is
completed, the “Final Approver” will be responsible for giving
the “go-ahead” for production to begin. Once approval is
given to begin production, no changes will be made to the
script since this is the roadmap that is used to collect all
video footage, interviews and graphic creation.
- Final Production Meeting. Meet
with Linda Jeske to confirm shooting schedule, participants
and deadlines.
- Field Acquisition. This involves
the collection of videotape footage, interviews and
creating special graphics and/or visuals that will be needed
to complete the project.
- Editing. This is the final stage
where the narration, interviews, video footage and graphics
are put together to create the video project. During this
phase, the “Final Approver” will be consulted on the bells and
whistles such as music and graphics. During editing, you
and/or the “Final Approver” will have the option of sitting in
on the editing sessions. If you or the “Final Approver”
chooses not to sit in on the editing sessions, only minimal
visual changes will be made as per approval of the Media
Services Manager.
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